{"id":9506,"date":"2018-10-28T15:56:02","date_gmt":"2018-10-28T15:56:02","guid":{"rendered":"https:\/\/www.nridigital.com\/?p=9506"},"modified":"2018-09-28T15:58:26","modified_gmt":"2018-09-28T14:58:26","slug":"low-can-go-ultra-light-beer-redefines-light-concept","status":"publish","type":"post","link":"https:\/\/www.nridigital.com\/consumer\/low-can-go-ultra-light-beer-redefines-light-concept\/","title":{"rendered":"How low can you go? Ultra-light beer redefines the light concept"},"content":{"rendered":"<p>Light beer is getting lighter. Though sales of top-selling light beer brands like Bud Light, Coors Light, and Miller Light have been eroding for nearly a decade in the US, the success of AB InBev&#8217;s Michelob Ultra product has given the industry hope. <a href=\"https:\/\/inside-drinks.nridigital.com\/inside_drinks_sep18\/how_low_can_you_go_ultra-light_beer_redefines_the_light_beer_concept\">Tom Vierhile<\/a> examines the new wave of innovators seeking to establish a new ultra-light premium beer niche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Light beer is getting lighter. Though sales of top-selling light beer brands like Bud Light, Coors Light, and Miller Light have been eroding for nearly a decade in the US, the success of AB InBev&#8217;s [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[247],"class_list":["post-9506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-featured"],"_links":{"self":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts\/9506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/comments?post=9506"}],"version-history":[{"count":1,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts\/9506\/revisions"}],"predecessor-version":[{"id":9508,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts\/9506\/revisions\/9508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/media\/9507"}],"wp:attachment":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/media?parent=9506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/categories?post=9506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/tags?post=9506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}