{"id":9502,"date":"2018-10-14T15:39:10","date_gmt":"2018-10-14T14:39:10","guid":{"rendered":"https:\/\/www.nridigital.com\/?p=9502"},"modified":"2018-09-28T15:43:48","modified_gmt":"2018-09-28T14:43:48","slug":"pepsi-breathes-life-night-time-soft-drinks-concept","status":"publish","type":"post","link":"https:\/\/www.nridigital.com\/uncategorised\/pepsi-breathes-life-night-time-soft-drinks-concept\/","title":{"rendered":"Pepsi breathes life into the night-time soft drinks concept"},"content":{"rendered":"<p>Soft drink innovation in Japan is often on a different level than that in other world markets, making it difficult to judge whether or not a specific launch is evidence of something big or just a fad. GlobalData analyses whether Suntory&#8217;s recent launch of <a href=\"https:\/\/inside-drinks.nridigital.com\/inside_drinks_sep18\/pepsi_breathes_life_into_the_night_time_soft_drink_concept\">Pepsi J-Cola Midnight in Japa<\/a>n could be evidence that global soft drink manufacturers have bigger plans in store for night time beverages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soft drink innovation in Japan is often on a different level than that in other world markets, making it difficult to judge whether or not a specific launch is evidence of something big or just [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[247],"class_list":["post-9502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-featured"],"_links":{"self":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts\/9502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/comments?post=9502"}],"version-history":[{"count":1,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts\/9502\/revisions"}],"predecessor-version":[{"id":9504,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/posts\/9502\/revisions\/9504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/media\/9503"}],"wp:attachment":[{"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/media?parent=9502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/categories?post=9502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nridigital.com\/wp-json\/wp\/v2\/tags?post=9502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}